Making cold calls requires nerves of steel. A cold caller knows that they are more likely to get rejected than get a positive response. It takes at least eight cold call attempts to reach a prospect. Like most things in the business world, you can triumph at cold calling too. All you need is an effective cold-calling script that works. While you will still see a lot of rejections, with the best cold call scripts, you will at least be able to tilt things in your favor.
In this article, we will look at effective tips for successful cold calling and the best cold call scripts with templates that will transform the average salesperson into a lead-conversion ninja.
Before diving into different scripts, check out this winning script for the first cold call.
Five tips for a successful cold call
- Keep this in mind when you pick up the phone- Prospects are looking for answers to “What’s in it for me?”
- Leverage the best cold call scripts and templates to hit the right buttons with your customers.
- Identify the decision maker. Otherwise, you will get a lot of “Sure, I’ll pass on the message” responses that will never see the light of day.
- Research everything about the company- their challenges, background, financial stability, recent engagements, mission, vision, short-term and long-term goals, etc.
- Create checklists for every possible cold-calling scenario. They ensure that you don’t overlook things that really matter.
30 best cold call scripts for different scenarios
| Note: 1. Due to the paucity of space, we have not included introductions or exchange of pleasantries in all the cold call templates below. 2. Each of the below cold calling templates is for different purposes. |
Speaking with gatekeepers
“Hi, I’m looking to speak with [prospect’s name]. This is [caller’s name] from [company name]. I am looking to speak with someone who handles marketing. May I know who I am speaking with, please?
[Thank the person after their response]
It would be lovely if you could help connect me with the right person. If that isn’t possible, is there any other way you’d suggest?”
Offering value without looking for anything
“I was reviewing your product/website. As someone with a keen eye for user psychology and design, I had a few observations to share, which sure would help you.”
Personalized openers
“It looks like both of us worked at company X, although it was during different timelines. It was a pleasure working there. I cannot think of a more rad place for someone to start one’s career. How was your experience?”
Following up with the prospect
“Hi [prospect’s name], it was lovely speaking with you the other day. I am hoping that you enjoyed going through the deck we sent. .”
Scenario 1 (prospect is interested): “Yes, I would like to hear more about your proposal.”
Scenario 2 (doesn’t show interest): “Thanks for your response. What would tilt your interest in our favor? I’d like to show how exactly we can generate the results you are looking for.
Following up after the discovery call
“Hi [prospect’s name], our last call was insightful. It is nice to see the goals you have set for the organization. I would be thrilled to solve the [X painpoint] that is troubling your business. I have a few suggestions that will surely supercharge your business and make you say that X isn’t a problem anymore. Can we get on a quick call to refresh our previous discussion and see how we can take it forward? ”
Template for the perfect-fit prospect
- X is a problem that most businesses in your niche repeatedly face. We have come up with solutions for graver issues faced by businesses that you call competitors. Let me show you the cost-saving benefits post-implementation. Let’s narrow.
- X is a problem that most businesses in your niche repeatedly face, trust me when I say this. We have come up with interesting solutions for graver issues faced by businesses that you call competitors. Let me remind you that our no-frills advice is free! My goal is to get meetings with as many qualified prospects who face this issue as to eventually create a product where it stops being a problem. I promise to show you a plan that saves your time, increases your efficiency, and results in incredible cost savings. Let’s hop on a call this Tuesday.
Find ways to connect
“I came across your ad on Monster.com where you plan to hire sales professionals to set up a new sales team. Many of our clients at Salesloft absolutely love us as we have helped them scale their sales organization. Let me show how our clients leveraged their sales teams to drive more revenue. Would love to get on a call with you today?”
Qualifying prospects
“We are working on a solution that helps businesses onboard new customers. The tool I am talking about piques the interest of your customers with gamification. They end up finding value in your product as soon as they signup. I am sure you would be thrilled to hear more about it. Shall we get on a call?”
Leaving a voicemail
“Hi [prospect’s name], I’m [caller’s name] from company X. The reason why I called is to help you overcome the problem of streamlining your recruiting process. With thousands of applicants for every single job, sorting through each of them can be a nightmare. Can we get together to make recruiting easy again? Let’s start with a quick 10-minute call?”
For prospects who don’t have time
“I understand that this might not be a pressing problem for you. But it would be great if we could schedule a quick 10-minute call with a few of my seniors who have worked with names like WebEngage, Mailjet, and Mailchimp. Give us one meeting and I am sure that you will see value from this. The best step is to get on a call to understand your current email practices. Let’s schedule a call with my company’s email masterminds. Shall we?
Prospect you’ve already contacted via email
“Hi [prospect’s name], I’m [caller’s name] from company X. I sent an email last week that spoke about how your organization could reduce customer churn with our loyalty and retention software. I was wondering if you had time to go through the details.”
[Prospect responds]
“That is fantastic. We have worked with several clients with the same issue. In fact, after this call, I will send you two case studies where we managed to reduce customer churn by 3% each. Let’s get on a call this week to continue the discussion.”
Voicemail follow-up
“Hi [prospect’s name], I’m [caller’s name] from company X. I left a voice message last week regarding increasing your email conversion rates. I’d love to show you the results we have generated for our clients. If you are interested, can we schedule a call tomorrow in the second half?”
Call to find the decision maker
“Hi [prospect’s name], I’m [caller’s name] from company X. I am calling regarding [insert reason]. I would like to connect with the technical head of your organization to show how we can help you with our proprietary product. Can you please connect me to the right person?”
Gaining trust with your journey
“It is our mission to reduce the time taken by eCommerce customers to find the right product. Our proprietary product is the solution to increased revenue, faster checkout times, and a well-satisfied customer base. [Describe how you arrived at the solution after years of work. Show them why they should trust you]. I believe I can help your organization too. Shall we explore the details by scheduling a call?”
Connecting with one of the Account-Based Marketing decision-makers
“I spoke with X, who handles your marketing for the Northern region. He recommended that I get in touch with you to understand your thoughts on the proposal we shared. [Share details about the proposal]. Does this look like the kind of solution that you were looking for? Let me add finer details to the proposal based on what you have shared with me today, and I’ll get back to you with a meeting link for the next call?”
Script for networking
“I have been a part of the industry for more than a decade now. We have worked exclusively with clients who offer a suite of products similar to yours. This is a casual call to see if there is any way I could be of help, especially considering the fact that we have solved critical challenges such as [mention them] earlier. I’d love to set up an introductory call.”
Asking for a quick call
“Are you looking for a solution to design systems and processes in place for your organization? Our business process management solution is what you need to improve, optimize, and automate business processes. Shall we get on a call sometime this week to discuss this further?’
Describing your USP
“I was wondering if you were looking to set up your organization with an email automation plan to nurture and convert subscribers into paying customers. From dynamic list building to lead scoring, ours is a comprehensive platform for businesses of all sizes. Is this something that interests you?”
Trying to generate user referrals
“We have designed a win-win incentive plan for customers who have been our well-wishers. Do you know businesses that are looking to improve their social media management? To show our gratitude, for every friend that you refer, we would love to offer an X% discount on your monthly subscription, for one year. I can send the details in an email. Looking forward to referrals from you.”
When you know their pain points
“Hi [prospect’s name], I’m [caller’s name] from company X. Mr. Y from one of the regional clubs suggested that I get in touch with you regarding finding customer personas for your brand. Our tool creates data-driven personas within a few minutes based on data collected from several data points. Before you dive deep into creating marketing campaigns, I’d love it if we could get on a call. Targeting the right demographic will make all the difference to your marketing efforts.”
For promotions:
“I wanted to let you know personally that we have launched a special campaign for Black Friday where there is a 45% off on our plans. Please note that this news isn’t public yet. Since the offer is only available for the first 100 customers, I wanted to make sure that you get to be one of the first ones to take advantage of it. Let me know if you would like me to send the payment link. I am happy to schedule a call too, if you would like to speak in detail.”
Sharing new information
“We have launched a new product with features and functionalities that are highly advanced. I am sure that the new one is so much better for your brand. Shall I schedule a demo for the product? I will rope in one of my seniors too, for the call.”
Following up with an interested prospect
“Hi [insert recipient name], it was wonderful speaking with you last Friday. I am hoping that you had time to finalize the plan that you intend to go ahead with. Are there any queries that you would like us to address? I am more than happy to schedule another call with my team.”
Leveraging a mutual connection
“I’ve been engaged with [mutual connection’s name] in a professional capacity for the past few months. While we were talking about his connections who would benefit from a product like ours, he said that our offering would be of immense help.”
[Ask them qualifying questions]
“It looks like we could be of great help to your business. Shall I get you connected with my senior? We three could get on a demo call.”
Straight to the point
“Hi [prospect’s name], I’m [caller’s name] from company X. I wanted to speak with you about [insert reason for call]. Would you be able to spare five minutes? Anytime this week or the next works perfectly well.”
“No budget” responses
“I understand your budget situation. I would be more than happy to walk you through once again how you will recoup the cost of our solution within six months. Would it be all right if I get in touch when the new fiscal year begins?”
Objection to your pricing
“Even though the initial investment seems high, our verified records with customers suggest that it will help you save more than you have spent on it. Based on our conversation, let me see the features that we can hold off on. It could help reduce the subscription rate, while still getting access to functionalities that you want. I’ll get back to you with a better price after making the changes to our offering.”
For gathering more details
“I see that you have communicated with one of our customer success agents. I have the list of features that you requested. Would you be able to answer a few more questions so that we can finalize the contract and get started? Is this a good time to speak? It will take at least ten minutes. If not, we could schedule a call later in the day.”
When the contract is about to end
“I am reaching out to you because your contract with us is about to end. If you renew the contract within this month, we have a 15% offer on the total invoice for the next six months. Shall I walk you through the options available? Also, would you prefer a different plan or continue with the same plan, going forward.”
When the customer wants to speak with their team
“Sure, please do take the time to discuss with your team. If there are any questions, you can ping me directly on this [insert number] or send an email. Let me also share all the details in an email so that your team can review them as well. Can I check back with you next Tuesday?”
When the customer says “It isn’t a good time”
‘Sorry for interrupting you. Shall I give you a call later today?”
When the customer is already using a solution
“That’s great. Does it meet all your expectations?”
[after response]
“I strongly believe that there are certain advantages with our offering that your current one doesn’t provide. Can we get on a quick call? I’ll come up with a no-fluff pitch so that I don’t take up a lot of your time.’
Wrapping up
We have looked at some of the best cold-call scripts that businesses can use to increase conversions and close deals. While there can be different variations for each of these scenarios, the above ones will surely give you an idea of how to make cold calls without breaking into a sweat.
If you are looking for an all-in-one sales engagement platform, Salesgear is the perfect choice. Get in touch with us and we will walk you through the features and functionalities that make it one of the best outbound sales platforms.