How to create the best Sequence Framework? [With Expert Insights (Part -2)]
How to create the best sequence framework?
To understand that, let’s continue with some of the best ‘sequence frameworks’. This is Part-2 of the 12 best frameworks we discussed in last week’s blog.
Check out How to Create the Best Sequences? [With Top 12 Sequence Frameworks from Experts (Part -1)]. It will help you to craft targeted, valuable, and well-timed outreach that gets results!
Let’s go🚀
1️⃣ The ‘No-call’ sequence framework
You don’t have to make those (annoying) cold calls with this sequence. Just email and LinkedIn. Check it out:
Total of 8 touches over 30 business days
🗒️3 LinkedIn
📩5 Emails
Pros
✅ Non-intrusive: Avoids the potential annoyance of unwanted calls.
✅ Scalable and Efficient: Saves time and resources compared to phone outreach.
✅ Cost-Effective: Eliminates phone call costs.
Cons
❌ Limited Interaction: Lacks the personal touch and ability to address concerns in real-time.
❌ Lower Conversion Rates: May have lower conversion rates compared to well-executed phone calls.
❌ Not Ideal for Complex Sales: Doesn’t work as well for complex products or services requiring detailed explanations.
2️⃣ The Dialer-Heavy Sequence
This is the sequence that Brad Norgate, former AE at Cognism used to book most of his meetings. A beginner-friendly sequence for all the SDR newbies!
Here’s the sequence:
Total of 11 touches over 15 business days
🔵 1 LinkedIn
📞 6 calls
📨 4 Emails
Pros
✅ Beginner-friendly: Simple structure with a focus on calling.
✅ High volume: Maximizes outreach with 11 touches in 15 days.
✅ SDR-focused: Tailored for Sales Development Representatives (SDRs) to quickly book meetings.
Cons
❌ Can be overwhelming: High call volume might overwhelm prospects and seem pushy.
❌ Low engagement: Relies heavily on calls, which can have low response rates.
❌ Limited personalization: Less emphasis on email and LinkedIn outreach might limit engagement.
3️⃣ The Yotpo sequence
Brandon Huang, a former SDR at Yotpo, used a 22-day sales sequence that gave him consistent results.
This sequence gave him results because it leverages immediacy without being too aggressive.
Here’s the sequence:
Total of 11 touches over 22 business days
📞4 calls
📧7 Emails
Pros
✅ Balanced approach: Utilizes calls and emails effectively over a longer timeframe.
✅ Focuses on immediacy: Leverages urgency without being overly aggressive
✅ Consistent results: Proven track record for Brandon Huang.
Cons
❌ Requires good follow-up: 22-day sequence demands consistent outreach.
❌ Might not be ideal for all: May not suit very short or very long sales cycles.
❌ Customization needed: Might need adjustments for your specific audience.
4️⃣ The Sales Hub sequence
This is the by far simple sales sequence created by the CEO of Sales Hub, Max Altschuler.
A beginner-friendly sequence that uses all the 3 key channels (email, call, LinkedIn) with minimal touchpoints.
Take a look at the sequence
Total of 9 touches over 10 business days
📞 5 calls (2 with voicemail, 3 without voicemail)
📨 4 Emails
Pros
✅ Extremely beginner-friendly: Simple structure with minimal touches for easy implementation.
✅ Focuses on key channels: Uses all three main channels (email, call, LinkedIn) for well-rounded outreach.
✅ Time-efficient: Spreads 9 touches across 10 days, saving time.
Cons
❌ Lower volume: Might not be ideal for situations requiring high outreach.
❌ Less personalization: Fewer touches may limit opportunities to connect on a deeper level.
❌ May need adjustments: Might need adaptation for complex sales cycles.
5️⃣ The long(est) sequence
This sequence is used by one of the customers of InsideSales.com. It could be suitable if your sales process is lengthier as it spans out for 77 days!
Check it out
Total of 19 touches over 77 business days
📞 9 calls (all with voicemails)
📧 10 Emails
Pros
✅ Suited for lengthy sales cycles: Ideal for complex products requiring extended nurturing.
✅ Comprehensive outreach: Spreads 19 touches across 77 days for thorough engagement.
✅ Multiple touchpoints: Highers the chances of reaching prospects eventually.
Cons
❌ Time-intensive: Requires significant effort and resources to maintain.
❌ Can be perceived as intrusive: High volume of touches might feel overwhelming.
❌ Needs strong content: Requires high-quality content throughout the long sequence.
6️⃣ Info-rich sequence
Carlos Montero, CEO at digital marketing consulting firm Biassa, says this sales sequence helped him book meetings with 11 of the biggest e-commerce companies.
This sequence uses a rich combination of all key channels and content like articles, videos, and other valuable information.
Total of 12 touches over 12 business days
📞 2 calls
📧 7 Emails
🔵 3 LinkedIn touches
Pros
✅ Content-driven engagement: Leverages valuable information to attract and educate prospects.
✅ Multi-channel approach: Utilizes a variety of channels and content types for diverse outreach.
✅ High-value offering: Positions you as a thought leader with valuable insights.
Cons
❌ Resource-intensive: Creating high-quality content like articles and videos requires effort.
❌ May need longer lead time: Content needs time to resonate and attract prospects.
❌ Tracking effectiveness: Gauging the impact of diverse content can be complex.
Final Thoughts
These are the major sequence frameworks well-used by sales experts globally.
These frameworks provide a powerful foundation, but as said earlier, you have to customize the entire structure & messaging within the sequence to make it work for you.
Here is Part -1 of the sequence frameworks if you’d like to check it out. Also, we have more such frameworks in our newsletter ‘Outbound Simplified’.
Keep in mind that the success of these sequences would depend on whether they suit your business needs or not.
Go through their pros and cons and choose wisely.