How Kovai.co Secured 6-Figure Deals with Salesgear
Saravana Kumar
Founder & CEO
About Kovai.co
Kovai.co is a leading SaaS company dedicated to solving critical business challenges through its innovative suite of products.
- BizTalk360 - Microsoft BizTalk server monitoring and analytics software
- Serverless360 - Advanced Cloud Management Platform focused on Microsoft Azure
- Document360 - Knowledge base platform to build a self-service knowledge base for your SaaS products
- Churn360 - AI-powered customer success platform helping B2B companies reduce churn
Challenge
Kovai.co identified outbound as the most efficient channel for scaling their business and reaching a global audience.
Ever since they started outbound as a channel for sales, they handled most tasks manually.
Microsoft Excel was their go-to tool to record and manage all prospect data. This manual approach made it challenging to track various user personas and key metrics such as email deliveries, opens, and clicks, leading to data inconsistencies and redundancy.
Nearly every sales activity became repetitive, causing fatigue among team members.
As they expanded their outbound sales team, manual data entry & tracking in Excel worksheets exhausted everyone.
So, they were in search of a platform that would:
- Automate their sales workflow & free up valuable time for their team
- Ensure the emails reach prospects' inboxes
- Provide accurate and detailed reports to track performance
Solution
That's when Kovai.co found Salesgear.
With Salesgear, Kovai.co accomplished:
- Standardized and personalized outbound outreach
- Sent personalized emails without getting blocked by IP servers and spam filters
- Flexibly directed intent-based contacts to specific sequences automatically
Here's how Kovai.co closed a 6-figure deal & scaled their business -
1. Scaling personalized sequences
Kovai.co found it easy to set up sequences in Salesgear, which offered limitless steps within a sequence.
This was a major advantage for them because they have pretty long sales cycles (around 12-18 months).
2. Intent-based outbound
Salesgear's standout feature for Kovai.co was its ability to target the right contacts at the right time.
With Salesgear's triggers feature, they were able to achieve this effortlessly.
3. Reliable email deliverability
Salesgear significantly improved email deliverability for Kovai.co.
They aimed to send 30 carefully crafted and personalized emails every day to avoid unnecessary issues with servers or spam filters.
Starting with a small number of emails allowed them to reliably land in inboxes which is critical for outbound success.
4. Performance tracking for optimization
Salesgear provided clear visibility into key metrics like Delivery rate, Open rate, Reply rate, Click-through rate, and Bounce rate.
Based on these metrics and features like A/B testing and the AI writing assistant powered by ChatGPT, Kovai.co was able to fine-tune subject lines, email content, and CTA text daily.
Favorite Features
Features that Kovai.co love the most:
- Automated sequences
- Triggers
- In-depth reporting
With these helpful features, Kovai.co had more time to focus on important, high-impact tasks, ultimately leading to the closure of six-figure deals.